The Volgograd social nutrition plant "Vivo Market" has no analogues in other regions of Russia. Its' opening in 2019 was a truly revolutionary event for the industry. Vivo Market products are supplied to 100 schools and 200 kindergartens in the city.

Previously, the company produced confectionery and culinary products, so the new type of activity required a complete review of positioning and rebranding.

The new products and brand led to a change in packaging for the plant’s entire product line.